Cristal Group has entered into a management agreement with HARCO Erbil, represented by Mustafa Hariri, to operate the first Emerald in Erbil.
This is the group’s second property in Erbil and its third in Iraq. The announcement was made by Kamal Fakhoury, COO of Cristal Group.
“Emerald is our mid-market brand and we are look forward to debut it in Kurdistan within the Lebanese Village development. Erbil is an attractive hub for business as well as leisure travellers.”
Hariri further added: “At the moment, we are witnessing remarkable growth in tourism in Kurdistan that has resulted in increasing demand for quality mid-market hotels and we are confident, Emerald Erbil will establish itself as a preferred choice in the sector”.
The Emerald is part of a massive mixed use development in Erbil and will feature 196 hotel apartment suites. On site will be four dining outlets, three meeting rooms, gym, Cristal Spa and a retail centre. The phase one of the hotel is expected to be ready for operation from September 1, 2016.
Cristal Group will be rolling out its budget brand further with planned developments in the UAE, KSA, Qatar, Bahrain, Kuwait, Oman and Iraq. Fakhoury said: “GCC and the Levant region remain the main focus of our expansion strategy where we have several amazing hotels in the development pipeline”.