Amadeus allows airlines to auction seat upgrades

Amadeus allows airlines to auction seat upgrades

Plusgrade technology to be offered as part of Altéa system

Plusgrade technology to be offered as part of Altéa system

Plusgrade allows passengers to bid for a seat with no neighbouring passenger (credit: Sorbis)
Plusgrade allows passengers to bid for a seat with no neighbouring passenger (credit: Sorbis)

Amadeus has teamed up with Plusgrade, a solution that allows air passengers to bid for upgrades to other seats.

Plusgrade provides technology to airlines so that passengers can bid to move to a higher class, or to a seat in the same cabin which has no neighbouring passenger. After buying their ticket, passengers can place online bids for these seats, and find out if their offer has been accepted between 24 and 72 hours prior to departure.

And this service will now be provided to airlines as part of the Amadeus Altéa system, which controls how airlines manage their flight bookings. Qantas, an Altéa customer, has already started using the Plusgrade system.

“Enhancing merchandising capabilities for our airline customers is a priority for us at Amadeus,” said Julia Sattel, Amadeus’ senior vice president of airline IT. “We have been focusing on developing partnerships in order to deliver additional innovative solutions fast. Through this partnership, Altéa customers will be able to implement this solution much quicker than before.

“Airlines will be able to boost that all-important bottom line, whilst travellers will gain greatly from the increased choice and flexibility when deciding how they want their flight experience to be,” she added.

“Plusgrade’s mission is to help airlines generate as much revenue as possible from every flight,” said Ken Harris, Plusgrade’s CEO. “Our partnership with Amadeus further strengthens Plusgrade’s ability to innovate, lead and build upon the meaningful revenue streams and enhanced customer experiences for which our signature up-sell solutions are known. Together with Amadeus, we will deliver powerful end-to-end ancillary revenue solutions and experiences for our common customer base in a rapid timeframe.”

Mark Elliott
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Mark Elliott
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