AccorHotels has announced a new hotel signing in Bridgwater Somerset, increasing its footprint in the South West of England.
The 100-room Mercure Bridgwater will open in Autumn 2017.
Mercure Bridgwater has signed under a franchise by DC Hotels (Bridgwater) Ltd which has been heavily involved in the transformation Bridgwater has undergone in recent years.
Strong organic franchise growth, particularly for the Mercure brand, is one of AccorHotels’ strategic priorities in the UK as it continues to expand.
Thomas Dubaere, managing director Accor UK and Ireland said: “The signing of the Mercure Bridgwater is another positive step in AccorHotels ambitious expansion plans and the strengthening of our portfolio in our mid-scale brands. The Mercure brand offers a unique combination of the celebration of the local area and the reassurance of a globally recognised high standard.”