The 2016 edition of Arabian Travel Market (ATM) posted a seven percent year-on-year rise in visitor numbers with more than 28,000 trade visitors.
The topical mid-market theme event also recorded a nine percent increase in number of Buyers’ Club members, with a similar percentage hike in number of other quality visitors such as VIPs, sponsors and speakers, compared to 2015.
“The initial estimated figures for this year’s show highlights ATM’s significance as increasing number of destinations ramp-up efforts to drive travel and tourism as part of economic diversification and sustainability,” said Nadege Noblet-Segers, exhibition manager, Arabian Travel Market.
“The overall increase in visitor numbers and specifically the nine percent rise in key buyers (those with budget responsibility for regional and international contracting) underscores ATM’s importance to trade buyers and also means ATM 2016 is poised to top last year’s record US$2.5 billion in business deals facilitated.
The 2016 edition boasted an additional hall, with 423 main stand holders representing 86 countries, 64 country pavilions and over 100 new exhibitors making their debut.