In a recent development, there has been a growing demand for halal-certified food by airlines.
This is encouraging suppliers worldwide to develop new products and enhance their production capacities. Worldwide, the spending on global halal food and lifestyle products is estimated to rise by 10.8% every year until 2019, creating an international industry worth US$3.7 trillion, according to a Global Islamic Economy Report.
The halal food sector alone is estimated to grow to US$2.537 tr by 2019, up from US$795 billion in 2014, which is 21.2% of global food expenditure.
Airlines worldwide have been eager to tap into this growing segment.
Matthieu Roussel, commercial director – catering, North America, for Delta Daily Food Canada, which manufactures and supplies frozen halal-certified food to over 30 airlines worldwide said: “There has been a strong growth in demand for frozen halal food in airlines. We have witnessed a double-digit growth in this requirement within the last one year and in 2016, we are expecting to supply over 40 million meals.”
Amid rising number of international passengers worldwide, estimated to cross seven billion by 2030 according to IATA, airlines in the region are keen to ensure positive passenger experience. Catering to food preferences of passengers is a critical factor determining happiness of passengers.