UKinbound ramps up support for Remain campaign

UKinbound ramps up support for Remain campaign

UK industry body cites new survey that shows half its members' business comes from the EU

UK industry body cites new survey that shows half its members' business comes from the EU

UKinbound has released the findings of a recent survey of its members, which reveals that almost half (46%) of its members’ inbound business hails from EU markets. Brexit1

The survey follows on from UKinbound’s first Business Barometer of the year which revealed that 82% of their members believe that staying in the European Union is important for their business.

The latest survey results continue to highlight overwhelming support for Britain to remain in the EU. UKinbound CEO Deirdre Wells OBE commented: “Our most recent survey demonstrates how important the EU is as a key source market for our businesses. It has also exposed that 27% of our members’ workforces are made up of EU migrants. This shows a clear demonstration of how the free movement of goods and people – that founding principle of the EU – is so vital for our business. The EU is a vital and vibrant market for inbound tourism, supplying two-thirds of our visitors, and one third of our industry’s employees. It would be economic suicide for us to leave.”

UKinbound’s findings and insight to the sector has helped to argue the effect on inbound tourism during debates in the House of Commons and House of Lords in recent months. During a House of Lords Question Time, dealing with the impact of withdrawal from the EU on the tourism and hospitality industries, statistics from UKinbound’s Business Barometer were cited. Based on feedback from their membership, UKinbound became the first trade association to speak out on the importance of remaining in the EU.

Wells further commented, “Now that the Referendum campaign is well underway, it is good to see our Parliamentarians recognising the negative impact which a Brexit would have on tourism.”

 

Gary Marshall
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Gary Marshall
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