Dubai Tourism partners with Airbnb

Dubai Tourism partners with Airbnb

(Centre right) HE Almarri and (right) Olivier Gremillon, with (left) Sahia Ahmed, general counsel, Dubai Tourism and Nicola D'Elia, general manager - Middle East and Africa, Airbnb (Centre left) at the MoU signing in Dubai
(Centre right) HE Almarri and (right) Olivier Gremillon, with (left) Sahia Ahmed, general counsel, Dubai Tourism and Nicola D’Elia, general manager – Middle East and Africa, Airbnb (Centre left) at the MoU signing in Dubai

Dubai’s Department of Tourism & Commerce Marketing and Airbnb have recently signed a Memorandum of Understanding (MoU) to help promote responsible hosting and help grow and diversify tourism in the emirate.

The MoU follows introduction of enhanced regulations last month that make obtaining a ‘holiday home’ license more streamlined for individual tenants and homeowners who want to rent their homes to guests. The MoU will bolster collaboration between two parties and help enhance and diversify the emirate’s holiday home sector, boosting competition through a safe and transparent holiday home segment.

Under the agreement, Airbnb will cooperate with Dubai Tourism on preventing breaches of the regulation by informing all host members of the Dubai Tourism regulations via its website and through email reminders of rules. The two parties will also explore joint marketing and promotional activations for Dubai as a tourism destination.

Airbnb is an increasingly popular way for guests from around the world to experience Dubai by staying with local hosts. There are almost 3,500 Airbnb listings in Dubai. This number and number of guests choosing Airbnb when traveling to Dubai has doubled since last year.

HE Helal Saeed Almarri, director general, Dubai Tourism, said: “In keeping with global demand trends and a highly digitised market place for key enablers of tourism infrastructure, we are pleased to partner with Airbnb, to help promote diverse accommodation options in a safe, secure and controlled manner. This not only lets us be more competitive as a tourism destination but also speaks to our ability as government to drive demand led policy making and embrace innovation to further our proposition.”

Dubai Tourism has upgraded its application portal to facilitate these new license applications, and will shortly allow for all e-commerce payments to be done digitally, making it one of the most progressive destinations to use the system globally.

Gary Marshall
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Gary Marshall
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