Alitalia recently unveiled its new staff uniform collection at the Nazionale Spazio Eventi in Rome.
The collection has been designed and tailor-made by a team of nearly 500 people in Italy, with fabrics made in Tuscany, silk in Como, men’s uniforms tailored in Puglia, and leather accessories in Naples, and shoes in the Marche region.
The new collection is created by Italian haute couturier Ettore Bilotta, takes inspiration from the glamorous golden days of Italian fashion in the 1950s and 1960s and Italy’s rich heritage, culture and national identity.
The new uniforms will be gradually introduced system-wide from early July and worn by Alitalia’s 5,700 cabin crew and ground crews, including check-in and lounge staff. New uniform designs are under way for the airline’s flight crew and operational staff.