Dubai’s cruise potential promoted to UK trade

Dubai’s cruise potential promoted to UK trade

More than 500,000 people “cruised in and out” of the destination in 2015

More than 500,000 people “cruised in and out” of the destination in 2015

UK agents would do well to consider a Dubai-homeported cruise given current cruise market trends. Dubai cruise

That was one of several key messages from Andy Harmer, vice president of operations at Cruise Lines International Association (CLIA), speaking at this week’s The Global Travel Group (TGTG) at Atlantis, The Palm, Dubai (23-25 May).

He noted the 38% growth in cruise visitors to Dubai in the last two years, with 500,000 people “cruising in and out” of the destination in 2015.

“So it’s a significant part of the destination’s tourism business,” Harmer told delegates.

“We have witnessed 88% growth in the number of Brits cruising outside of Europe since 2001, so there are plenty of opportunities to explore new and exciting destinations such as Dubai.”

Dubai continues to drive the success of the UAE’s booming cruise tourism industry accounting for almost 60% of all arrivals.

The destination will welcome more than 138 ship calls during the current cruise season (October 2015-June 2016), according to Hamad Bin Mejren, senior vice president of the Dubai Events and Convention Bureau (DECB).

Just a decade ago, the UAE attracted just 150,000 cruise arrivals annually, he noted, emphasising the government’s successful efforts to develop this “lucrative segment” of the tourism industry.

Nikola Kosutic, research manager at Euromonitor International, said the enhancement of cruise and general tourism infrastructure as well as the ongoing promotion of the UAE and its various emirates had raised the profile of the destination globally, piquing the interest of new and regular cruisers.

Major cruise companies have been adding the UAE to their itineraries “due to the most modern facilities and fast processing times of passengers in terms of visa clearances and transportation links to the major attractions”, he added.

Kosutic also stressed how modern and efficient cruise terminals were “critical to the cruise [tourism] business”, with the UAE excelling in this field.

In 2014 Dubai opened its third cruise terminal, located at Mina Rashid. The 28,000-square-metre facility has the capacity for 14,000 passengers daily.

In neighbouring Abu Dhabi, a new cruise terminal opened at Zayed Port at the end of last year (2015) while Sharjah is also building a new cruise terminal at Khorfakkan Port.

Last year a multiple-entry visa system for cruise tourists visiting the UAE was introduced in order to encourage more ship calls and boost passenger numbers. This has driven an increase in visitors from new source markets such as China, Russia, South Africa and South America, Dubai’s Bin Mejren revealed.

Gary Marshall
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Gary Marshall
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