A third of Brits planning staycations this summer: report

A third of Brits planning staycations this summer: report

Asda Money report shows Brits will also spend £43bn on holidays this summer season

Asda Money report shows Brits will also spend £43bn on holidays this summer season

A third of British holidaymakers are planning staycations in the UK this summer, according to the latest data from Asda Money. 

Cornwall remains the number one destination for UK holidaymakers.
Cornwall remains the number one destination for UK holidaymakers.

Additionally, the company has revealed that holidaymakers, whether staying in the UK or heading abroad will be spending a collective total of £43bn this summer.

The exception to the rule is those who live in Northern Ireland, whose first choice holiday destination is Spain.

Those most likely to choose a staycation are residents in the East Midlands with almost half (45%) holidaying in the UK.

Of those heading abroad this summer, it is no surprise that Spain remains a British favourite with 3 million Brits heading to the mainland. This is closely followed by the USA (1.9 million), France (1.8 million) and 1.5 million heading to the Greek Islands.

 

Region 1st Place 2nd Place 3rd Place
All UK holidaymakers UK – 31% Spain (mainland) – 9% USA – 6%
North East UK – 32% Canary Islands – 9% USA – 9%
North West UK – 29% Spain (mainland) – 9% USA – 9%
Yorkshire & Humber UK – 33% Spain (mainland) – 14% Canary Islands – 7%
East Midlands UK – 45% Greece – 8% Spain (mainland) – 6%
West Midlands UK – 42% Spain (mainland) – 9% Canary Islands – 4%
East of England UK – 38% Spain (mainland) – 11% France – 8%
London UK – 15% France – 9% USA – 9%
South East UK – 26% France – 8% Spain (mainland) – 6%
South West UK – 36% Spain (mainland) – 9% France – 8%
Wales UK – 35% Greece – 8% Spain (mainland) – 6%
Scotland UK – 31% Spain (mainland) – 7% Italy – 6%
Northern Ireland Spain (mainland) – 28% UK – 23% Ireland – 8%

 

This year UK families are set to splash £43bn on summer breaks both in the UK and abroad, of which £17bn is spending money alone.  Broken down, this equates to an average of £782 on accommodation and transport with an additional £529 worth of spending money to be splashed on the family.

The 10 million Brits (31%) who are holidaying at home will be doing their bit for Britain, pumping £8 billion back into the UK economy this holiday season.

 

  Cost of holiday (i.e. accommodation, transport) Spending while on holiday TOTAL
North East £1.2bn £0.8bn £1.9bn
North West £3.2bn £2.1bn £5.3bn
Yorkshire & Humber £1.9bn £1.4bn £3.3bn
East Midlands £1.6bn £1bn £2.6bn
West Midlands £2.2bn £1.6bn £3.9bn
East of England £1.9bn £1.1bn £3bn
London £4bn £3.4bn £7.4bn
South East £3.8bn £2bn £5.8bn
South West £2.2bn £1.3bn £3.5bn
Wales £1.3bn £0.8bn £2.1bn
Scotland £1.9bn £1.2bn £3.1bn
Northern Ireland £0.8bn £0.7bn £1.5bn
Total £26bn £17bn £43bn

Source: Opinium Research May 2016

Londoners will be spending the largest chunk of the £43bn with the residents splashing £4bn on transport to their destination, as well as accommodation, plus an additional £3.4bn on spending money.  As a result, they are spending almost £6bn more than the Northern Irish (£1.5bn) on getaways to France, Spain, USA and the Canary Islands.

However, the research has shown that holiday spending isn’t necessarily dictated by income with some those in lower pay bracket not shying away from splashing the cash to ahead abroad.  Those earning up to £10,000 per year will be cashing up almost £1,000 on a holiday, 10% of their annual income.

  Up to £10,000 a year £10,001 to £20,000 a year £20,001 to £30,000 a year £30,001 to £40,000 a year £40,001 to £50,000 a year More than £50,000 a year Average
Cost of holiday (i.e. accommodation, transport) £580 £660 £787 £906 £870 £1,080 £782
Spending while on holiday £364 £422 £513 £589 £663 £890 £529
TOTAL £945 £1,081 £1,300 £1,495 £1,533 £1,969 £1,310

Source: Opinium Research May 2016

 

Neil Foster head of Asda Travel Money said: “In the last year we have seen some distinct changes in people’s holidaying habits and it comes as no surprise that Brits are staying put in the UK this summer. While France and Spain continue to remain popular destinations for a summer break, we have seen a significant decrease in the number of people heading to Turkey, evidenced in our research and through our currency sales, which is no doubt due to recent global issues.

“For those families who are heading abroad they do still need to ensure they are getting the best value for money. Asda Money is dedicated to providing the best value for travel money and have extended our regular rate sales to include all currencies both in store and online.”

Gary Marshall
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Gary Marshall
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