Tourico Holidays has announced that a team of computer scientists will be dedicated exclusively to a new data mining effort.
The new initiative is intended to identify the origin and cause of shifts in travel booking behavior and provide insights that enable distributors to optimize their marketing and sales.
It will also examine over 200 million travel searches generated daily by Tourico and cross-reference it with travel market data available from nSight and other trusted sources, for a comprehensive analysis of industry trends.
The aim of the new data mining program is to allow Tourico to customize its travel solutions for clients and partners. By tailoring their offerings on things such as hotel, air, car rental and attractions, it will help build individual product offers based on regional travel trends, booking behaviors, and customer profiles.
Tourico’s sister company, Travel Global Systems (TGS) is overseeing the data mining initiative and will manage a team of 10 data scientists.
Einat Aviv, data mining team leader for Travel Global Systems, said: “Our system sees billions of searches each week – providing massive piles of data on all different types of travel offerings – from air and hotel, to cruises and vacation homes.
“By combining this intelligence with the data that’s currently available in the travel ecosystem, we’re able to capture a 360 degree view of the industry – and gain a much better understanding of supplier trends and client demand. To our knowledge, this type of effort has been unprecedented in our sector of travel.”
“This new initiative is huge for our business – and our industry,” said Aviv. “This is the beginning of a new chapter in travel intelligence – and the first page turns today.”