ITB Asia has established a partnership with CrescentRating, the world’s leading authority on halal travel, to host the “Halal In Travel – Asia Summit 2016” conference and various workshops.
Organised by Messe Berlin, the ninth edition of ITB Asia will take place from 19 – 21 October 2016 at the Sands Expo and Convention Centre, Marina Bay Sands.
According to findings from MasterCard-CrescentRating Global Muslim Travel Index (GMTI) 2016, the global Muslim travel market was worth USD150 billion in 2015 and is projected to grow to USD220 billion by 2020.
The inaugural event held on 19 October 2016 will bring together experts from National Tourism Organisations (NTO), travel industry stakeholders and online travel industry players to share insights and ideas on how to leverage this growth market to attract more travellers.
Panel discussions will focus on national strategies to develop Halal tourism, the readiness of travel services and discuss the use of technology to target Muslim consumers.
The dedicated workshops will share first-hand experience on developing Muslim-friendly travel packages as well as Halal fine dining options at hotels and restaurants. The event will also see the release of an exclusive market intelligence report by MasterCard and CrescentRating.
Katrina Leung, executive director of Messe Berlin (Singapore), said: “With the rapid growth of the Muslim travel sector, our partnership with CrescentRating is an integral addition to this year’s show.
“Delegates attending ITB Asia from all over the world can look forward to gaining deeper insights from the leading industry experts to help identify new business opportunities, helping to keep them at the forefront of key travel trends.”