Etihad Airways has recently released its 360-degree virtual reality film with Nicole Kidman.
The five-minute feature, titled ‘Reimagine’ immerses its viewers in a fully experiential journey following Nicole Kidman through one of its new Airbus A380s flying between New York and Abu Dhabi.
The airline has used multidisciplinary mediums in the feature to bring to life its experience engaging the consumer in various interactions onboard the virtual flight.
Throughout the experience, the viewer meets and engages with a number of characters including the actress herself, her film director, an opera singer and even an Emirati guest with a falcon in First Class. The journey also provides personal interactions with the Savoy-trained Butler in The Residence, the airline’s private three room cabin, the inflight Chef in First Class, the food and beverage manager in business class, and the Flying Nanny.
Peter Baumgartner, Etihad Airways’ chief executive officer, said: “We continue to break down the barriers of convention and lead the way in intelligent communication and best practice not just within the aviation industry, but across the fields of marketing, communication and technology.”
The Virtual Reality film will be available on a dedicated website vr.etihad.com until 17 June 2016.