Pegasus Airlines recently launched a new advertising campaign targeting the MENA region.
The B2C campaign which is aired in both English and Arabic is aimed to attract Arabic tourists to Turkey. The campaign highlights diverse tourism opportunities to be found in Turkey – historical, sightseeing and nature walks to beach holidays, faith tourism and shopping.
“As a regional low-cost airline, the MENA region is a very significant market for us. The region has increasingly accepted Turkey as a favourite travel destination for both summer holidays and city breaks, adding to number of guests arriving in Turkey for business,” said Emre Pekesen, Pegasus Airlines vice president – sales.
The airline currently flies to Amman, Bahrain, Baghdad, Beirut, Dubai, Erbil, Hurghada, Kuwait, Qatar, Sharm El-Sheikh, Tehran and Tel Aviv in the region. Plans are in progress to launch more destinations in the coming periods.