Arabian Falcon Holidays (AFH) recently concluded a successful participation in the Nigeria roadshow organised by Dubai’s Department of Tourism and Commerce Marketing (DTCM).
This is in line with AFH’s thrust to partner with the government in promoting Dubai as a leisure destination among African tourists. Africa represented five percent of total inbound tourism source markets of Dubai in 2015 and potential to develop this segment appears lucrative.
With 201,000 Nigerian visitors last year, Dubai continues to focus on this country as one of the key markets in Africa.
Mohannad Sharafuddin, chairman and chief executive officer of AFH, said: “The DTCM’s roadshow in Nigeria was an opportune strategy to promote and position Dubai as the premier tourist destination. It also provided the platform to highlight timeshare as an ideal choice that caters for accommodation requirements of Nigerian family holidaymakers.”
The timeshare industry contributes greatly to tourism receipts as it encourages repeat visitors and tourist spending. In 2015, the total sales of AFH alone stood at USD 24 million (AED 88 million).
According to the latest AFH Economic report, the timeshare market in Dubai is expected to witness exponential growth and will contribute more than US$ 3.81 billion (AED 14 bn) to its economy, driven by an expected 25 million visitors, by 2020.
“As per statistics, 49% of AFH timeshare owners in Dubai hail from Africa. Nigerians are the majority, comprising 73% of African timeshare owners, followed by nationals of Angola and Ghana,” he mentioned.
The roadshow covered major Nigerian cities including Lagos, Port Harcourt, and Abuja.