This week, Travel Daily Asia goes Face-to-Face with Urs Lienhard, General Manager of the Dusit Thani Krabi Beach Resort
Q: How does Dusit Thani Krabi stand out from its competitors in the local market?
We are very privileged to have our resort in such a unique and fantastic location. Not only do we have two large infinity pools, we also have direct access to over 1.8km of the pristine, white sand Klong Muang Beach. In addition, having over sixteen acres of garden means that our guests always find their perfect spot to relax, be it at beach, lawn or at one of our two pools.
With a variety of modern function rooms and tropical outdoor venues, we are also an ideal place to celebrate grand occasions, weddings, organise team building events, or host productive meetings. We also have an experienced and professional events-team in the resort assisting with all necessary arrangements.
Q) Dusit Thani Krabi Beach Resort launched earlier this year; how has the resort performed since opening and what are your projections for the coming high season?
We are very pleased with our business since the opening (re-branding). Compared to previous years, we see a significant increase of business during green season not only in our resort, but also in the market. Looking ahead, we are confident to achieve our ambiguous goals we have set for the high season and I believe it is going to be a very successful year for the Dusit Krabi.
Q) What are your guest mix, in terms of nationality/business sector, and has this shifted since the rebranding to a Dusit?
As in other part of Thailand, the business mix has changed over the years. For us, the European market remains very important, particular during November–April. At the same time, we also focus more on Dusit’s key markets, particular China and the emerging Middle Eastern markets. Also, we see increasing numbers of Thai nationals visiting us.
Q) How important was it for Dusit to establish a presence in Krabi?
In my view, the Dusit Thani Krabi Beach Resort is an excellent addition to Dusit’s portfolio and a natural fit for the brand. Krabi is still growing and gaining in popularity so being present here will benefit Dusit but also our resort, which I believe will be very successful under the Dusit brand.
Q) And what further developments can we expect from the resort in the coming months/2016?
There are a variety of projects in the pipeline to further enhance our facilities in the up-coming year. For example, we are looking into up-grading some of our restaurants and bars. I also believe that there are further opportunities in the group and MICE business since Dusit Krabi is the perfect place to combine productive meetings with unique leisure activities. Further, delivering an exceptional hospitality experience which reflects the unique culture of Thailand and Dusit Thani remains also important us.